Personalisation is the supply of services and/or data based on a model of a user

As part of work commissioned by JISC from Sero Consulting and Hedtek I’ve come up with a broad, simple definition of personalisation:

Personalisation is the supply of services and/or data based on a model of a user.

Supply and model are interpreted broadly, to mean by a machine or human agent. Examples of human agency are personalised shopping, by one person for another,  and self-regulated learning, by someone for him/herself.

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  • By JISC personalisation projects survey and synthesis on January 9, 2011 at 11:23 pm

    […] we took Hedtek’s broad definition of personalisation as our starting point, the major areas addressed in the projects boiled down to six areas as shown […]

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